We always had the fire, but our journey made us realize the importance of fuel. Traveling the world to check out the latest and the best the gaming industry has to offer put us in the limbo of disjointed time zones, long hours spent scouring the convention halls and endless array of airport lobbies. Everywhere we went, there was a coffee machine, pouring out a cup that just didn’t cut it. Our taste buds wanted to experience coffees from across the planet, and we started touring roasting facilities everywhere we went. The smell and the taste of exotic coffee beans created an unparalleled moment of clarity, and the idea from which Player One Coffee was born.